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Domaines Ott partners with photographer Étienne Francey for its new advertising campaign, a creative collaboration celebrating our wines in all their nuances, poetically portraying the strong link between the Ott family’s winegrowing expertise and the land of Provence, forged over generations.

In the incredible nuances of light, the dazzling abundance of flowers on the fallowed land and the teeming biodiversity at Château de Selle, Clos Mireille and Château Romassan, Étienne Francey foudn a particularly inspiring raw material. Like a painter, he depicts his surroundings in sublime detail.

“We were blown away by Étienne Francey’s work and by how much it matched our own beliefs and the way we try to work on our three wine estates. The beauty and poetry of these images emanate from his love of nature and artistic sensibility.”

Jean-François Ott, Managing Director
The distinctive hues of a color chart, ranging from soft pastels to the bright, vibrant tones of the midday sun, form the backdrop for the bottles, offering a perfect aesthetic evocation of the diversity of the different wines and their respective identities.

These harmonious, poetic compositions invite the viewer to take the time to savor the colors of life and lose himself/herself in the feelings they evoke.

The photographer’s eulogy to the plant world and the slow passage of time immediately resonated with Domaines Ott’s own ethos and the respectful winegrowing practices it has used since its creation.

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